Fatty Business Opportunity I

Figures from the Bureau of Statistics show that one in four children are overweight or obese. Data from the Heart Foundation shows cardiovascular disease is responsible for 34 per cent of Australian deaths. And, according to a report by the Australian Institute of Health and Welfare, a quarter of adults have untreated tooth decay. (Brisbane Times.com January 10, 2010 )

The fact that children and adults are leading more sedentary lifestyles, consuming larger portion sizes and eating highly processed calorie dense foods, creates two direct consequences:
1) A drain on health services
2) Business opportunities!

In our quick fix/minimum effort society, there are going to be more and more products that will take advantage of the time poor, those that make bad lifestyle choices, the overweight and the gullible.

Who would have thought that one could combine the two major loves of a sector of the population (yes, I mean ladies); buying shoes and losing weight. Absolute genius!

Below are a couple of current products growing in popularity.  Who would buy those you might ask, well my neighbour for one. After her first pair of $100 Fitflops broke, she got another pair.